You can find details on Chief Brunacini’s life, career and now his funeral arrangements in Phoenix, Arizona, from Fire Engineering’s website.

Nearly two years ago, I wrote about my personal encounters with Chief Brunacini and what I’d learned from his management style and pure love of his job, the people he managed and the citizens he served as a firefighter and fire leader with the Phoenix Fire Department.

As I noted then in LEAP!psych, he was one of the personalities I featured in my book, LEAP! How to Think Like a Dolphin & Do the Next Right, Smart Thing Come Hell or High Water. Details on the book are available here.

Requiescat in pace, Chief.

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Thanks greatly for your emails and texts!

You did a fine, fine job of wrapping us in your thoughts and prayers. The headquarters of Brain Technologies Corporation and the personal living quarters of its owners came through Irma unscathed. Our neighborhood, our city and our state did not. Gainesville is cleaning up today from numerous trees blocking its streets (some fell on houses but no one killed or injured that we know about), repairing its power delivery system, raking up debris from battered trees and bushes. And, hoping that the waters in our flooded creeks, ponds and streets recede rapidly. Our sandy soils are saturated, so it will be a slow process.

Our Publix supermarkets are either closed or out of most things we’d like to purchase–such as bread, garbage bags, many perishable foods, etc.

But our winds here were in the 50-60 mph range and not 100-plus mph as was first forecast. The rain was not quite as heavy as was feared (though heavy enough). So we saw the bullet, but it missed us. That makes us card-carrying members of the “We Dodged a Bullet Club,” doesn’t it?

Our hearts go out to the 15 million Floridians who didn’t, including more than a few who live within walking distance of where this is being written.

And, as said above, our thanks go to all who have inquired about our well-being. So good to know you!

Dudley and Sherry

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Suspicions, Hunches and Conjectures about Where Things May Be Headed Next.



Surely, you’ve noticed. The world has been busy with flip-flops. What was on top has taken an abrupt nosedive. Or it could be just the opposite—suddenly, a heretofore little noticed item or person is everywhere you look. (Examples: POTUSes who are no longer dignified, sightings of ‘55 Chevrolet Bel Airs in Cuba, Ivanka brand products at Nordstrom or the Galaxy Note 7. And don’t forget all those titles or product names using the words “50 Shades of” followed by any color but grey.) This makes it an exciting time to be a prognosticator! So, in the spirit of the hour, here are ten developments that could be just over the horizon . . .

Confirmation that we aren’t the only intelligent life in the Universe. (Of course, thanks to the size of the place, the odds that E.T. will ever need to call home, or vice versa, remain, well, pretty astronomical.)

If ETs are discovered, the Asian religious faiths (Hinduism and Buddhism, for example) will have little difficulty absorbing this development. On the other hand, the event will be sobering news to evangelical and fundamental Christians.

If aliens appear, this is what they will find most surprising about us chickens:

  • Our slightly alkaline blood
  • No armor plating
  • The human fetus matures inside the female instead of an egg
  • Inadequate senses of smell, taste and sight
  • Our offspring take years rather than days to mature
  • No genetic material from wildlife incorporated into subsequent generations to
    increase survival rates
  • Extremely slow when hunting
  • Cannot run on roof or wall due to weak vestigial claws
  • Surprisingly tasty
  • (Okay, I stole that list from a brainy guy named Brent Williams.)

    We are about to discover why the prime number 137 repeatedly crops up in quantum physics. Oh, you didn’t know it does? Then you need to read the late Richard Feynman’s reasons for calling 137 (actually, it’s a fraction, 1/137) a “magic number” and “one of the greatest damn mysteries of physics.”

    If the polar ice caps melt from global warming, the safest place in the U.S. will be Lebanon, Kansas. (It’s the exact geographical center of the lower 48 states.) Miami Beach should be avoided.

    Donald Trump will soon appoint an “Under Secretary for Ties”). Applicants will be required to try out in a TV reality show called “The Valet—Not Your Usual Car Parker.”

    New MBAs will need to learn this emerging management skill: how to integrate your pet into boardroom activities when you need comforting.

    One of the best-read websites in 2021 will be called The Last Newspaper. (Oops, never mind. It’s already here.)

    Emer McLysaght will some day be elected to the U.S. Congress. This young millennial’s sense of what needs fixing is uncanny.

    We’ll start requiring people who think they can foretell the future to post product warnings. (Go here for a vivid reminder of why this matters.)

    Here are my warnings:



    Send comments to

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    How to handle the ‘Oops’ in Mr. Trump’s Triumph

    I’ve received a lot of “Oops!” dispatches lately.

    For a few weeks after Mr. Trump’s triumph, that’s pretty much all more than a few of my colleagues could manage to say. “Oops.”

    Photo courtesy of

    Photo courtesy of

    They were clearly not expecting this outcome in the U.S. presidential election. Once they said “Oops,” they more or less went silent. In reply, I tried humor. Irony, too. Even history. (“Remember what happened when Alexander the Great overran his supply lines!”) Sometimes, I got no reply at all. Or I received empty words when a humorous retort to my humorous effort would have been a friend’s reasonable response to a friend’s reaching out.

    So, okay,

    Mr. Trump’s election is unbelievable. Mr. Trump is unbelievable! What’s a dolphinthinker to do?

    Five thoughts about dealing with all the “Oops!”:

    (1) Be eternally Socratic in discussing the president-elect with people who admire him. Remember that the jowly faced Greek’s “elenchus” method of disagreeing with people was a form of “cooperative argumentative dialogue” (as Wikipedia puts it). In the days and weeks ahead, don’t waste an ounce of your brain power goaded on by something Mr. Trump says or does. Or something that someone says he said or has done or plans to do. Always be thinking: “What would Socrates think or say next?” Do this even when you are talking only to yourself.

    (2) Assume you know as much as anyone else about what’s happening. “The experts” didn’t see this (whatever it is) coming. So they should be considered equally clueless about where it (whatever it turns out to be) is going.

    (3) Use all your abilities to (a) discard what’s spurious and (b) adjudge what’s likely to be real. For my money, these are the truest things I’ve learned so far about Mr. Trump’s personality: First, something he himself said: “I’m smart.” (I think he really does have a solid IQ.) And then this observation from wife Melania: “I have two boys at home.” Yes, the soon-to-be leader of the free world is best understood as a shrewd adolescent. That explains a lot, doesn’t it?

    (4) Understand why political explanations of his behavior have often fallen so short. Because he’s not a politician. He’s a businessman. An unmitigated capitalist. It has been suggested that he wants to take us back to the 1980s. That’s wrong. He wants to take us back to the 1920s. We need to remember how that ended.

    (5) Don’t expect wisdom from our soon-to-be president that he can’t conjure. He can learn quickly on the job, yes. Do the right thing? It’s going to happen from time to time. Make America work for the better? In some aspects, it likely will. But don’t ever mistake Mr. Trump’s propensity for doing things differently for emerging dolphin thinking and behavior. Before he could begin “doing the next right, smart thing, come hell or high water,” he’d have to develop mastery and understanding of two thoroughly “sacrificial” worldviews that lie beyond the “expressive” ones he’s used throughout his adult life.

    At age 70, from the 66th floor, with a bank balance at least in the many millions, with an ego indivisible by only one and with a near-zero capacity for the Socratic “elenchus” method of disagreeing, it ain’t going to happen. So we need to get used to more “Oops!” than usual. We’ve done it before. And we can get through it.

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    It’s clear that Donald Trump has come up against his Quanah Parker moment. Whether Mr. Trump can lead the world’s most powerful nation as adeptly and imaginatively as the great Indian chief led his people, first in war and then in captivity, is still to be seen. For all our sakes, The Donald is advised to give it his best shot.

    Quanah ParkerSuch a thought would never have occurred to me had I not been reading about the wily, physically magnificent, charismatically spirited chief of the Comanches as I watched presidential election returns come in last week. The work is titled Empire of the Summer Moon. It is written by S. C. Gwynne, a former top editor of Texas Monthly. I recommend the book be placed on Trump’s nightstand—and yours, too. (Or, since Trump professes not to read books, perhaps someone could just read him a few excerpts, if not from the book, from this blog item.)

    Donald_Trump photoFor me, the initial attraction of Gwynne’s masterpiece of historical storytelling was mostly the setting. The region once covered by the flat, endless, grass-carpeted expanses of “the Comancheria” provided the focus for the first third of my life. When a friend told me this book was the best ever written about the history of West Texas, I was intrigued. Then as I began to see how skilled this half-breed warrior was at switching back and forth between our Brain Technologies’ “Metanoics Circle” decision strategies, I was beguiled. And when it became apparent how closely Trump’s persona, appearance and behaviors mirror Quanah’s, I was riveted.

    A few examples:

    Their looks. An 1880s-era writer said of Quanah: “He is tall, muscular, as straight as an arrow; look-you-straight-through eyes . . . perfect teeth, raven-black hair—the envy of feminine hearts.”

    Their women. Quanah had eight “strikingly attractive” wives. Gwynne notes: “[He] somehow managed to keep them even though he infuriated existing wives by constantly courting new ones.”

    Their houses. On his reservation land, Quanah built himself an extraordinary house: a ten-room, two story affair, with a wide, two-story colonnaded porch and enormous white stars painted on the roof.

    Their employees. Quanah hired white women to teach his wives how to cook and for then years, employed a Russian immigrant named Ann Gomez as his servant.

    Their skill at negotiating. Says Gwynne, “[Quanah] was always a step ahead of everyone else. . . . [He] was as good as most white men at playing the game.”

    And yet, there are differences, and this is where Mr. Trump would do well to pay close attention to Mr. Parker’s example (Quanah insisted on adding “Parker” to his Indian name because his mother was a white captive, Cynthia Ann Parker).

    Quanah’s curiosity about the future. Says Gwynne, “[This] man who once rode free on the high and windy plains had also lived long enough to witness . . . astonishing technological advances. . . . He found it all fascinating. He wanted to try everything.” He was one of the first in his part of Oklahoma to have a telephone. He had a car. And he tried to found a viable railroad to the Pacific and loved riding in the locomotive.

    Quanah’s boundless optimism. Says Gwynne, “In hard times he looked resolutely forward toward something better.”

    Quanah’s natural leadership qualities. One admiring Indian agent wrote, “If ever nature stamped a man with the seal of headship she did it in his case . . . . [It] is in his blood.”

    Quanah’s high regard for others. Said an Oklahoma storekeeper who knew him well: “He was always kind, never speaking ill of anyone.”

    Quanah’s spirit of caring. One of his adopted white sons noted, “He had a great herd of cattle and horses in 1890 and when he died in 1911 he did not have many left because he was so generous. When a person became hungry he fed them.” His “bodyguard” and occasional driver of the old ambulance he used for a motor car was a Comanche named George Washington who was both deaf and unable to speak.

    Empire of the Summer Moon book coverThe story in Gwynne’s book that I like best appears close to the end. It tells how Quanah came to Dallas to speak at the 1910 Texas State Fair. He omitted any remarks about his career as a raider and killer of white people but otherwise regaled his usual standing-room-only audience (another similitude he and Trump share) with much of his fascinating life story. Then he added:

    “Just one more minute, here is one more say. My ways call for money every time they send me to the fair. Two men came to me about a year ago to go to New York City. ‘I give you $5,000 for tour six months, to take your family over there.’ I say ‘No, you put me in little pen. I no monkey.’ That is all, gentlemen.”

    That, too, is a powerful lesson that our new president-to-be can learn from Chief Quanah Parker of the Comanches. None of us are monkeys.

    (Email comments or questions to

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    Here Is Our Predicament:
    No Dolphins Are Running for President
    of the United States

    Leaving aside a critique of the personal morals and psychological health of a certain U.S. presidential candidate, this timely question remains: What the horsefeathers is going on in American life?

    I’d suggest this: After cavorting in one of the universe’s “pastures at the end of the rainbow” for the first several years of the new millennium, the 21st Century has decided to flex its extraordinary muscles of change. Resultantly, it’s threatening to kick over the traces in multiple public and private arenas, all at the same time.

    In some ways, this is encouraging, both for America and much of the rest of the world. It indicates that American influence is pretty much as hale, hearty and far-reaching as ever in places where it matters. Practical economics. Military dominion. Birthing and rapid propagation of new ideas and new technologies. Not to mention, the continuing absorption into our daily lives and commerce of relative newcomers to our shores. (More than a few of these folks are making their way up the American socioeconomic ladder with surprising nimbleness.)

    I know it still looks like the Chewbacca Mom is dominating many major mirrors. But we should get used to it. This condition is likely to spread in this idol-breaking new era to numerous localities, cultures and socioeconomic systems in our world. So it’s probably best that these all-hell-breaks-loose times have developed so demonstrably first in America.

    This nation still has the best overall track record for absorbing cultural, social and marketplace chaos and playing the good aspects of the turmoil forward. Despite a lot of rough patches, unfairness and pain, the American experiment has generally been best in history at putting responsive new systems and movements in place and successfully enrolling the largest number of its citizens in what emerges.

    Can we do it again? Well, that’s the question.

    As we contemplate the answer, here are some things to consider about America’s current turbulence, especially in our politics:

    The epic gaps in continuity created by monumental change usually bring suffering to sizable segments of society.

    Most of these unfortunates have never enjoyed much of a launch pad to begin with. But the toll often includes a goodly number of folks who didn’t realize how vulnerable they were until their worlds collapsed. What is happening now is no different.

    As is always the case with turbulent changes, a core circumstance to monitor is what is happening with people’s worldviews—with their beliefs.

    Humans convinced that they are being ignored, manhandled or dishonored tend to look backwards belief-wise. They grow nostalgic. They want “good times” and “old tribes” to return, believing this will make most of their troubles disappear. (At Brain Technologies, we’ve often referred to users of this worldview as “Carps.” As you’ll see in a moment, there is profound illustrative value behind our naming of this and other worldviews in this way.)

    Humans strongly resistant to being shamed tend to reinforce their beliefs by turning to their symbols, tools and MOs of ruthlessness and bullying. They talk tough. And they look for opportunities to cow others, especially the weak and less powerful. (Unrefined Sharks.)

    Humans not in the above categories usually fall into three additional categories of belief that are considerably removed from the ones just mentioned. First, there are those who see personal advantage in other people’s fears, unhappiness, confusion and powerlessness and seek to benefit by manipulating them. (Self-interested Sharks.) Second, there are those who go merrily and blithely on their way, rejoicing “at all the diversity and freedom of choice” and largely ignoring the need for society to do something different. (Pseudo-Enlightened Carps.) Third, there are those who can lead effectively in complex times but tend to do so selectively. They prefer to act with other competent persons only in situations with a strong chance of delivering value. (Dolphins.)

    In the current U.S. presidential campaign, one candidate has boldly, brazenly and with remarkable success gathered supporters either who feel their beliefs and well-being are under grave threat (Carps) or who identify strongly with tough talk and ruthless solutions (Unrefined Sharks). He’s played relentlessly to both groups’ fears and brain biases.

    The other major candidate has sought to juggle her appeal to category one (Carps), to the first of the advanced categories (Self-interested Sharks) and to the second advanced category (Pseudo-Enlightened Carps). This splintered “focus” explains much of the criticism from potential voters, her opponent and the media over trust and consistency issues.

    No major political figure from the third advanced category of beliefs (Dolphins) has been visible in the 2016 campaign.

    The unavailability of a political leader whose beliefs are capable of handling the most momentous changes (thus far) of the 21st Century is a major reason why our American presidential campaign has been so ugly and unfulfilling.

    Is the absence of one or more such thinkers dangerous? Most likely, it is.

    Is there still time in the near future for such leaders to emerge? Let’s hope so.

    For certain, it’s brain-change time for the planet. In the USA, Nov. 8 will be a good time to fashion healthier, more mature beliefs to govern public and private behavior. You can start by choosing the presidential candidate less likely to damage our options.

    (Email comments or questions to


    From A Reader Who Wishes to Remain Anonymous:

    You write, “The other major candidate has sought to juggle her appeal to category one (Carps), to the first of the advanced categories (Self-interested Sharks) and to the second advanced category (Pseudo-Enlightened Carps). This splintered ‘focus’ explains much of the criticism from potential voters, her opponent and the media over trust and consistency issues.”

    I respectfully suggest that Hillary IS a Dolphin and that your assessment that no Dolphin is running in the election is wrong.

    I submit that the very fact that she is talking in so many different languages to multiple world views is a very good sign that she has crossed the great handover to second tier thinking and that she is operating as a Dolphin. . . . I think that both Clintons are Dolphins and that they will surround themselves with highly competent Dolphins in the new administration. I am very excited!!

    Reply: I admire any politician who seeks to communicate with multiple worldviews, including Hillary. But if a dolphin worldview is in the house (or the water!), I expect to see ample evidence that the person under the microscope has resolved the issues of the worldview(s) being addressed for herself or himself. If this were the reality for Hillary, I’d expect her to be much more strategic and effective with her message “juggling.” As for Bill, brilliant shark-thinker that he is, he’ll be forever seeking to atone for his stupidity and sexual shortcomings. What a different election this would have been if he had behaved differently.

    Assuming she wins (and we must hope she does), is Hillary astute enough to surround herself with dolphinthinkers? In my opinion, that’s a bit too much to hope for. First, there’s a real shortage of Dolphins who will want to deal with the “miasma of dysfunction” in Washington, D.C. Second, if there were, I still doubt that she would be able to appreciate their MOs and insights sufficiently to feel comfortable around them to make good use of their service. At least, this is the view from Florida. You may be able to see things with greater clarity from your non-U.S. location! Thanks for writing and for your assessment!

    P.S. Wish you could vote in this one!

    From Michael Roth,

    In the early hours this morning while deep into active brainwave consciousness, I turned over and a wonderful image materialized before my eyes. LEAP!psych WELCOMES NEW EYEBALLS. A magnificent construction of words, color and images came into view in the form of a simple email made from the thought projections of several of my favorite writers and people, Dudley and Sherry Lynch, whom I have the honor and privilege to call friends and mentors.

    Thank you for being you for sharing your creativity and enthusiasm for nurturing a better world and offering resources to help make it so. I am writing to say that YOUR blog and article really made my day, and I thank you

    Reply: Michael, thanks for letting us know that we helped the sun rise in spectacular Portland.

    From Perry Flippin,

    I thought you might like this article on Slate: “The Problem Isn’t Donald Trump’s Mental Health. It’s Ours.”

    Reply: Thanks greatly for flagging that, Perry. As always, I’m as interested in assessing the beliefs of the author as in the usefulness of what he has to say. These seem to be the thoughts of a person holding what I’ve come to style “PEC” beliefs (those using a Pseudo-Enlightened Carp worldview). I’d argue that we are better served seeing our world as one struggling toward more maturity than as one that is overwhelmingly sick.

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    You can call me a Google Alert junkie. Every day of the week, a parade of these pre-screened Google tip-offs to information on the Web that might interest me floods into my email box.

    How times have changed. In the 1970s, when wife Sherry and I loosed our entrepreneurial ambitions on the unsuspecting journalism profession, we had a much different routine. You might call it the Weekly News Tip Trawl. Every Tuesday morning, I’d head downtown to the biggest newsstand in Dallas, Texas, and buy the Sunday edition of every daily newspaper from our part of Texas that this establishment stocked. It amounted to two round-trips-to-my-car armfuls. (Texas being a large place with sometimes iffy bus schedules, it was Tuesday each week before the newsstand received all its Sunday papers.)

    Back in our office (located in the garage of our house in Garland, Texas), I’d vet the papers for story ideas that might interest certain national media. I know that sounds crude by today’s information-gathering practices, but it was light years’ ahead of anything else that national news outlets like Business Week and Newsweek currently had in North Texas. Soon, these folks started called us, wanting to know what we knew before we could tell them. It was obvious to Sherry and me that we were operating a fairly wide-ranging “news bureau” with our card table, IBM Selectric, two filing cabinets and one phone. We did this for several years. We closed our news bureau only when it occurred to us that there were other things in life we wanted to do.

    Nearly five decades later, it turns out that sorting through all those Google Alerts each week is one of those other things. The weekly task has turned into one of my favorite activities. I never know when my Google Alerts are going to turn up a quaint new perspective on human behavior or promising idea about human thinking skills. I cull the discoveries and commentaries that interest me most, and create what Sherry and I call “brain tweets” and put them on Twitter. I’ve built an audience of almost 1,200 followers using my @brainleaper handle. And, as close observers of this page already know, I also reproduce my brain tweets in the column at right.

    But this practice only allows me to call attention to a few of my weekly gems. I thought you might like to see some of what I’m leaving out. Below are seven items that might well easily have been used as one of this week’s brain tweets but didn’t make the cut. As you can see, it is sometimes devilishly difficult to decide between the front-runners and the also-rans.

    Your brain is a whiz-bang at hatching ideas and a real doofus at storing them. So dream it up, write it down. More tips on ideating here.

    “Early to bed, rested on rising, it’s a habit for kids that’s worth prizing.” The benefits of adequate (brain) sleep just go on and on. More here.

    She’s a woman. An executive coach, no less. She says PMS consequences for female leadership are as regular as, well, their period. Some tips.

    Designer says dysletics excel at lateral, visual and three-dimensional thinking. Read about him and his London exhibit, just concluded.

    The guv’mint gumshoes are listening more to creative types, writers, futurists. Why? Stephen King & others predicted 9/11 as early as 1982.

    When Dr. Karen Pape heard her former cerebral palsy patient was playing competitive kids’ soccer, her reaction was, “The hell he is!”

    MIT’s renowned brain researcher Ed Boyden says it’s important to remember failure. Then reboot things when the time is right. How to do it

    Email any comments or questions to me at

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    YoDolphin dolphins

    Almost a year ago, we posted most of the contents of the blog item you are now viewing and reading on LEAP!psych in this same space. I hope you’ll indulge me one more time by reading through it again. And, if you haven’t already done so, I’d count myself privileged if you should decide to sample our Yo!Dolphin! Worldview Survey, about which more is said below.

    Here’s the reality: To now, developments in how we humans “do lives and do societies” can be said to have arrived in four great waves. Agriculture. Industry. Information. And the latest: Productivity and Change.

    No. 4, the Wave of Productivity and Change, was to involve converging technologies such as bioengineering, nanotechnology, macro-robotics, machine cognition, exotic energy and new materials science, along with astonishing gains in information processing and sharing. And it has, plus much more.

    Merged with new ways of organizing and using human capital, this powerful combination was expected to create new knowledge, products and sources of energy. And it has. And make people’s lives better, fuller, sooner—everywhere on this remarkable blue planet. . . . THAT, it hasn’t.

    • So what happened? Wave 4 has largely been thwarted by short-sighted vision and poor decision-making . . . and co-opted by simple greed, worldwide.

    The technologies of Wave 4 —technologies that could decentralize and liberate—have been thrust aside in favor of those of a global economic and wealth-controlling oligarchy. In other words, the same old, same old, except it is on a far vaster scale and moving at warp speed.

    • This isn’t going to endure in the long run. Our air and waters are being polluted beyond sustainability. People are hungry, and food sources are stressed. Other species are disappearing. The Great Wave of Life that underlies all the other waves is being direly challenged. It’s no exaggeration to say that life on Earth hangs in the balance.

    Brain Technologies’ authors narrated much of the above in their best-selling book, Strategy of the Dolphin®. Dudley expanded on the topic in The Mother of All Minds. Then he expanded on what can happen in dolphin-thinking waters with LEAP! How to Think Like a Dolphin & Do the Next Right, Best Thing Come Hell or High Water.

    • Our best hope: a learning-capable, changeable brain. Under the right circumstances, our brain is wired to change itself when it senses new needs and challenges. The best clue that this is happening is how a brain views the world: its worldviews, primary and secondary.

    This is why BTC has reintroduced its Yo!Dolphin! Worldview Survey™, featuring the crucial new Deep See-Change Dolphin Worldview.

    The Yo!Dolphin! thinking skills technology tracks five major worldviews: Carp, Shark, First Dolphin, Prime Dolphin and Deep See-Change Dolphin. Like a GPS-locator, it will tell you exactly where your thinking, acting, believing and valuing skills are anchored in today’s turbulent Deep See ocean of needs, challenges and possibilities.

    • The critical answers to the kinds of worldviews that dominate in your own thinking environment are identified instantaneously when you take a few moments to respond to our highly professional online self-analysis questionnaire. What you can learn about yourself in one of the most unusual, most personal, most detailed and most instructive “personality profiles” of our generation is only an instant away.

    Awaken and thrill to the true power of the story that your worldview equips you to tell, explore, personalize and take inspiration from.

    Appreciate how uniquely you “slot into” the bigger picture of a humanity that may be a treasure unmatched in all the universe.

    Revel in the richness of your possibilities even as you benefit from a penetrating new understanding of self limits and possible points of vulnerability.

    Go forth prepared to utilize your thinking skills with a quality, precision and effectiveness frankly available to very few of the people you’ll ever be called on to influence, instruct, guide, match wits with or seriously challenge.

    No feature of your full, comprehensive Yo!Dolphin report is more unusual than its ability to help you understand if you are ready to help protect the Great Wave of Life. And if you are, what the most productive and constructive steps are that you can take are. And if you aren’t, how you can improve your readiness.

    • It all starts with how you see the world. And there’s no clearer, cleaner, more action-inspiring way to do that than to ask BTC’s Yo!Dolphin! Worldview Survey what it sees and what it has to suggest about the way you think, value, choose and behave.

    For more information, go here.

    To take the questionnaire and initiation one of the most unique self-discovery processes of your life, go here.

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    new brainmap® website celebrates the fact that you already play the world’s most exquisite instrument.

    In those early years following the 1981 release of our original BrainMap, it was more a novelty than a commercial success. Back then, the idea of piggybacking a thinking skills model on the back of actual brain research findings was a hot topic. So “hot,” in fact, that it had the national news media flocking to our modest offices, then located in Richardson, Texas.

    Well, “flocking” may be a bit grandiose. But one of the top science editors for Newsweek showed up for a long chat about what our new brain-based model might suggest about how humans behave. In the end, Newsweek never mentioned The BrainMap, but The Washington Post certainly did. On August 26, 1986, the “Style” section of the Post ran a half-page article about our brain-studies-based learning tool called “What’s Your Quadrant?” You can read it here (although the paper’s large depiction of the BrainMap’s basic quadrant diagram isn’t reproduced.)

    The Post article had all kinds of repercussions. Before long, I was back in D.C. as the guest of the local CBS station, speaking about brain usage and aging on one of its late-night talk shows. (The guest that followed me was actor Donald Sutherland; the handsome dude was walking onto the set as I was exiting, and I got to shake his hand and say, “Howdy, nice to meet you.”) Next, it was an invitation (all expenses paid) to a major business management event in Nantes, France. BrainMap Violin No Text Large ImageBut probably, my speaking appearances for years at sectional sessions of the annual meeting of The American Society for Training and Development did more to popularize The BrainMap than my occasional headliner appearances.

    But in any event, The BrainMap took off. We soon had numerous distributors, and not only in the U.S. There was soon a Dutch language BrainMap and a German one and a French one. In the early 2000s, we issued an online version of The BrainMap, and this further expanded the worldwide user base for the tool.

    As most visitors to this website probably know, Brain Technologies didn’t stop with The BrainMap. We went on to create and publish a number of other self-development and/or teambuilding models and tools and facilitation guides and (often book-length) explanations. But the lodestar of our self-assessment lineup remains The BrainMap. This is why, In its honor—and to assist potential new users and hopefully reignite the excitement of old users—we have created a new BrainMap-only website.

    It is up on the Net here. We hope you’ll drop by. If you haven’t already taken The BrainMap, we invite you to. If you have, you can revisit your results and view all the many dimensions of your thinking skills and potentials that your BrainMap document is as ready as ever to explain to you. If you are simply curious about our concept and about the “product” package that has endured as one of the most respected assessment and learning tools of practical post-modern psychology, well, our new website is the place to start.

    By the way, as a metaphor for the brain, we have chosen the violin (that’s our new website’s home page illustration above). The violin has four strings, you know. And our BrainMap has four quadrants. This made it natural for us to suggest, “You already play the world’s most exquisite instrument. What’s next? Become a virtuoso at it. Take The BrainMap online. Now!”

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    the Travel, There is a Risk of Their Losing their Luggage!)

    Our “high-concept, high-touch” friends at Groupe Metafor International are involved in an all-dolphins-on-deck promotional push that straddles the Atlantic Ocean. Here are activities that Michèle Carrier and Charles Boulos are offering for Canada, France and Mexico (they are fluent in Spanish, too):

  • A 3-day intensive public seminar, “La Stratégie du Dauphin™,” in Montreal June 8-10 and in Paris June 22-24.
  • A 5-day public seminar, “L’Élan du Dauphin ! ™”, in Côte d’Azur, in southern France, June 13-17. Our GMI colleagues say this is a “new formula being tested in a more relaxed environment” than their usual big-city Paris seminar locations.
  • Discussions are underway with long-time colleagues in Mexico to gauge their interest in co-sponsoring a 5-day in-depth public seminar, “La Estrategia del Delfin en el Caribe,” in Cancún and a 3-day seminar, “La Estrategia del Delfin,” in Mexico City. Response from former associates in both locations was immediate and favorable, they report. Hopefully, dates and details will be available soon.
  • Michèle Carrier and Charles Boulos

    Michèle Carrier and Charles Boulos

    Another major GMI outreach is underway to promote in-house seminars in the Telecom, Cloud, IT, ITT, Software and other high-tech industries by the consulting, speaking and coaching professionals who are members of the Metafor Transnational Network. All shared an interest in helping clients achieve sustained productivity and profitability using BTC’s English and French language assessment and thinking skills development tools and models.

    I know that Michèle and Charles have spent countless hours planning this ambitious outreach. They are being counseled by their own management coach to connect with prospective clients by the phone, FaceTime and Skype instead of e-mail. “We are moved by the response of our clients,” says Michèle.

    More info on their website. E-mails are and

    We sometimes say at BTC that if you don’t give the universe a reason to notice you, it usually doesn’t. No chance of that happening for Montreal’s imaginative GMIers!

    (Or As Our mCircle Tool Says, ‘Take This Dilemma and Shove It!’)

    Our guidance-for-handling-dilemmas tool, The mCircle Instrument®, has intrigued one of our newest BTC distributors. Swiss-based communication consultant and management coach Amy Carroll is preparing to introduce our dilemma-handling guidance tool, The mCircle Instrument, into her Lithuanian training events.

    Amy Carroll

    Amy Carroll

    She is promoting an open program, “High Performing Teams & Individuals,” in the Lithuania capital of Vilnius in June.
    The mCircle Instrument will also provide a major focus in November, when Amy conducts a three-day intensive course on “Executive Presence” at the Baltic Management Institute, near Vilnius. This is the fifth year she has facilitated this course.

    She explains:

    “It involves approximately 50 leaders and senior leaders from a variety of multinational companies with offices in and near Vilnius, Lithuania. They are mostly Lithuania with an occasional Belarusian or Russian student. They tend to be extremely open, eager and clever and are an absolute delight to work with.

    “The course focuses on power, status, conflict style, influence, presentation and communication challenges. I will be replacing the Thomas Kilmann Conflict Mode with The mCircle to make a richer connection to the consequences of our choices and a sales pitch for the breakthrough approach to lead to more transformational communication.”

    Amy’s company, Carroll Communication Coaching Sàrl, is headquartered in Vevey, Switzerland. She specializes in leadership, communication and effectiveness training for multinational clients. Her book, The Ego Tango, illustrates “the 7 Partner mindset techniques” and uses real-life stories, to suggest how readers can get “more of what you want, more often with less hassle!”

    Her website is here. Her e-mail is

    Is it possible that the next new language for The mCircle Instrument is Lithuanian? With a go-getter like Amy on the case, we can be excused for thinking so!

    WE DON’T THINK ASSETREPORT® IS DESTINED FOR THE XBOX ONE, But Isn’t What Carlos Salum Is Doing With Our BTC Tool Interesting!

    Our intrepid distributor in Charlotte, NC, Carlos Salum, has stepped outside the box once again and put our most complex BTC assessment tool, AssetReport®, to work in an unusual way.

    He was approached for help by the parents of a 13-year-old middle schooler. The child has been taking such an unregimented approach to lesson-preparation, homework submission and other learning activities that his grades were suffering.

    Carlos Salum

    Carlos Salum

    Based on his experience teaching peak performance skills to adults, Carlos could have been expected to introduce his young charge to MindMaps and Concept Fans, as well as the “fish” structure for making Presentations (Focus, Audience, Approach, Hook, 1-2-3 points and details and Closing) and to Edward de Bono’s Six Hats concept and others that would teach him how to “chunk” information, especially in subjects he doesn’t like (social studies, for example).

    And this is what Carlos eventually did. But first, he asked me about having the youngster work through BTC’s AssetReport questionnaire. I told him taking the assessment inquiry wouldn’t be a problem for his unusual client. But he was going to need to use drawings and charts to convey a lot of the information and not the AR’s standard intrepretations, which are mostly prose.

    Carlos reports:

    “This young man is very bright, so he understood his AR position and the implications. But neither he nor his mother are ‘readers,’ so I’m using bullet points and drawing a lot these days and mapping everything in one-page mindmaps or visual summaries.

    “And the parents are the kind of bright procrastinators who explore many options, take time to learn, find pros and cons, and only then act on the material. Their son sometimes forgets to submit his homework because of his style, so I’m showing him how to use simple project management approaches. I also have to text him every week to check on his progress, otherwise he’ll stick to his routines.”

    Quite a change from the days when Carlos was contributing to the careers of world-class tennis players such as Gabriela Sabatini (U.S. Open champion, 1990) and Sergi Bruguera (French Open champion, 1993-94) as well as collaborating in the training of the Argentine and Italian Davis Cup Teams, among many others.

    But not a departure from the reminder he has at the top of his newly redesigned website: “A peak performer is a flexible, versatile, creative and situational thinker who gets results.” Email for Carlos is

    And I can’t resist adding, while again saluting Carlos’ virtuoso skills as a thinking skills coach, “Game, set, match, AssetReport!”

    CLAUDIA LINDBY IS TAKING IT ONE BRAIN AT A TIME IN DENMARK—and Here Comes Another Thirty of Those Three-Pounders to Be Mapped

    This just in from Claudia Lindby, our go-to person in Forandringsleder (that’s Danish for “Change Leadership”):

    “On 16 June, we are starting up the 3rd High Performance Leadership network in Denmark.

    “Approximately thirty leaders will attend the first meeting and, as we did the first two times we started such a network, we will start by focusing on personal leadership, mindset and using The BrainMap®. So, close to one hundred leaders have been introduced to the thinking and have done their BrainMaps over the past year or so.

    Claudia Lindby

    Claudia Lindby

    “I have also coached some of them 1:1 in understanding the BrainMap better and thinking about how to develop their position.”
    Check out Claudia’s website for an introduction to her extensive career. This is her email address: (Claudia’ C.V. is so extensive that Google refuses to translate it. Score one for Forandringsleder!)

    At Brain Technologies, we are so, so proud of our imaginative colleagues—pioneers in the new thinking skills era, one and all!

    [If you have comments, write me at]

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