IF YOU’VE GOT A DOLPHIN SMILE AND A DOLPHIN IDEA, WITH A LITTLE DOLPHIN ENTERPRISE, YOU CAN GET SOME GOOD MEDIA EXPOSURE

You can see how it’s done if you’ll go here. One of our favorite dolphinthinkers, Carlos Salum, founder of Salum International Resources (SIR), a management consulting firm based in Huntersville, NC, has a knack for providing authoritative answers to questions from reporters. Do it once and you’ll likely get to do it again. Carlos has made the news repeatedly during his tenure in the Charlotte, NC, area because he’s responsive, he always provides a useful quote, and he’s a photogenic person to boot (see his photo in the link to the Charlotte News & Observer website above and judge for yourself). The topic for Carlos on this occasion is the value of appointing an advisory board for your small business. He did so ten years ago for his own business and he continues to believe that such a board is worthwhile. (Full disclosure: the author of this blog is a charter member of the advisory board for SIR). If you’d like more detailed counsel on how to make an advisory board pay off for your small business, drop Carlos a note at sirsalum@gmail.com. And if you’d like better insight into what makes Carlos Salum so frequently compelling to reporters and pundits, visit his profile in LEAP! He’s accumulated one accomplishment after another since fleeing from his native Argentina and its tyrannical, murderous right-wing dictators in 1985. Few devotees of the dolphin-thinking philosophy understand how to marshal its powers better than Carlos Salum.

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