new brainmap® website celebrates the fact that you already play the world’s most exquisite instrument.
In those early years following the 1981 release of our original BrainMap, it was more a novelty than a commercial success. Back then, the idea of piggybacking a thinking skills model on the back of actual brain research findings was a hot topic. So “hot,” in fact, that it had the national news media flocking to our modest offices, then located in Richardson, Texas.
Well, “flocking” may be a bit grandiose. But one of the top science editors for Newsweek showed up for a long chat about what our new brain-based model might suggest about how humans behave. In the end, Newsweek never mentioned The BrainMap, but The Washington Post certainly did. On August 26, 1986, the “Style” section of the Post ran a half-page article about our brain-studies-based learning tool called “What’s Your Quadrant?” You can read it here (although the paper’s large depiction of the BrainMap’s basic quadrant diagram isn’t reproduced.)
The Post article had all kinds of repercussions. Before long, I was back in D.C. as the guest of the local CBS station, speaking about brain usage and aging on one of its late-night talk shows. (The guest that followed me was actor Donald Sutherland; the handsome dude was walking onto the set as I was exiting, and I got to shake his hand and say, “Howdy, nice to meet you.”) Next, it was an invitation (all expenses paid) to a major business management event in Nantes, France. But probably, my speaking appearances for years at sectional sessions of the annual meeting of The American Society for Training and Development did more to popularize The BrainMap than my occasional headliner appearances.
But in any event, The BrainMap took off. We soon had numerous distributors, and not only in the U.S. There was soon a Dutch language BrainMap and a German one and a French one. In the early 2000s, we issued an online version of The BrainMap, and this further expanded the worldwide user base for the tool.
As most visitors to this website probably know, Brain Technologies didn’t stop with The BrainMap. We went on to create and publish a number of other self-development and/or teambuilding models and tools and facilitation guides and (often book-length) explanations. But the lodestar of our self-assessment lineup remains The BrainMap. This is why, In its honor—and to assist potential new users and hopefully reignite the excitement of old users—we have created a new BrainMap-only website.
It is up on the Net here. We hope you’ll drop by. If you haven’t already taken The BrainMap, we invite you to. If you have, you can revisit your results and view all the many dimensions of your thinking skills and potentials that your BrainMap document is as ready as ever to explain to you. If you are simply curious about our concept and about the “product” package that has endured as one of the most respected assessment and learning tools of practical post-modern psychology, well, our new website is the place to start.
By the way, as a metaphor for the brain, we have chosen the violin (that’s our new website’s home page illustration above). The violin has four strings, you know. And our BrainMap has four quadrants. This made it natural for us to suggest, “You already play the world’s most exquisite instrument. What’s next? Become a virtuoso at it. Take The BrainMap online. Now!”