YUP, YUP, YUP, YUP & YUP! HE’S GOT THIS RIGHT!
Quote of the day from James Scott’s new book, Information Warfare: The Meme is the Embryo of the Narrative Illusion:
“The meme is the embryo of the narrative. Therefore, controlling the meme renders control of the ideas; control the ideas and you control the belief system; control the belief system and you control the narrative; control [...]
