Quote of the day from James Scott’s new book, Information Warfare: The Meme is the Embryo of the Narrative Illusion:

“The meme is the embryo of the narrative. Therefore, controlling the meme renders control of the ideas; control the ideas and you control the belief system; control the belief system and you control the narrative; control the narrative and you control the population without firing a single bullet.”

Those are exactly the points we’ve been making for more than 40 years at Brain Technologies Corporation with assessment tools like The BrainMap® and MindMaker6® and our books, beginning with Your High-Performance Business Brain and Strategy of the Dolphin: Scoring a Win in a Chaotic World.

Welcome aboard, Mr. Scott. Good to have you helping spread the message.