Posts Tagged ‘Small Niches’

The New Sign on the Door of a Restaurant I Frequent Says “Dinner Is No Longer Served.” And Therein Lies a Story About the Importance of Niches.

As much as I’ve seen the principle demonstrated, it never ceases to make my brows go up when I encounter another example of just how nitche-specific the Universe is.
My co-author, David Neenan, and I discussed the importance of nitches in Evergreen: Playing a Continuous Comeback Business Game. We introduced the idea this way:
“When we talk [...]