Code of the Monarch

Without a shift to the new global mind, nearly everything that is important to you in the real global economy is going to happen where you can't see it.

If you are not that different from everyone else, you'd like to be spared wrenching confrontations with change. As much as possible, you'd like to make your future an extension of the past, so that you can study what's happening in today's world of business and put solid new plans for action into place carefully and cautiously.

But you are not like everyone else. And your observations of today's business and sociopolitical scene, not only in America but in all the world's advanced economies, feeds your suspicions that such an incremental, step-at-a-time approach is a growing prescription for disaster.

Your intuition is that turn-of-the-millennium circumstances have thrust every businessman and businesswomen up against one of history's great moments, and that the choices required of each and every participant in this important transition are very personal ones with far-reaching consequences.

In Code of the Monarch, these innovative business authors provide a bold, perhaps stunning, new vision of a world where business and businesspeople lead the way in salvaging a rapidly spoiling planet by generating and leading a remarkable technological revolution.

To succeed as one of these "platinum-collar" workers, you must first close up shop emotionally in "Genesis," the first great survival-oriented symphony of human values and achievement. Next comes the vaulting of the "great rift" separating the old epoch of human achievement from the new. This will provide you with the eyes and ears you need to thrive in the authors' new "invisible economy," where the watchwords are complexity, speed, competency, expanded time and space, elegant outcomes, efficient results and an authentic global outlook.

In "Exodus," the new business epoch now emerging, the emphasis will be on preparing to bifurcate, scanning broader and focusing narrower, searching relentlessly for architectures that work, leveraging irregular patterns, monitoring the influences of the era's new technologies on human thinking and creativity and focusing on producers, not consumers.

If you choose to be an active participant in a business world so unthinkable, so complex and so potentially reordering that most businesspeople will deny that it is happening, this is the insider's guide you will need to prosper from the trends, influences and technologies that are making it inevitable.

Table of Contents

1. Teleology, Chaos and Metamorphosis: The Makings of a Productivity Revolution

2. Code of the Monarch: An Insider's guide to the New Marketplace

3. 'The Third Closure": Mobilizing Abundance and Diversity

4. Advance to the 'Geos': Accelerating the Quantum Gains of the Time Mirror

5. How to Survive/Succeed/Lead in the 'Invisible Economy': Remaking Business and Matter

Available in German:
Code of the Monarch has been published in hard cover by Junfermann Verlag as Der Schlüssek zur Globalisierung: handbuch für den Wandel (ISBN 3-87387-184-X). The work thus becomes the second in Junfermann's Medienanthropologie series, joining Marshall McLuhan's and Bruce R. Power's The Global Village.

Soft cover (plastic spiral binding). 318 pages. ISBN 0-945822-03-0.

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