A Very Limited Number of the Original SOD Hardbacks Are Available ... autographed (upon request) by the lead author

Strategy of the Dolphin: Scoring a Win in a Chaotic World  has been published in hardback and paperback editions in both the United States and the United Kingdom and in six other languages (French, German, Greek, Hungarian, Portuguese and Spanish). The cover or dust jacket for each of these works is pictured in the collage above. An alternate Literary Guild selection in the U.S., the work was a No. 3 best-selling business book in France and a No. 5 in Germany and the No. 1 best-selling title in self-growth-oriented, German-language bookstores in Germany, Switzerland and Austria.

Only a limited number of the original U.S. hardback version remain in the stocks of Brain Technologies Corporation. These mint-condition originals, autographed by the lead author upon request, are available for $75 each, plus shipping/handling changes (limit one to a customer, please). No English-language editions by the original major publishing houses remain in print. 

 

Quantity $75 each plus shipping / handling Order by mail or phone

Photocopy Edition of the Original Work

Both the hardcover and softcover English-language editions of Strategy of the Dolphin are out of print. The ownership of the copyright has been returned to Brain Technologies Corporation and consequently we are at liberty to produce our own special photocopy edition. Because so many of those readers who purchased our very first, self-published version more than a decade ago have spoken highly of the value in having all the original content (the New York publisher omitted many of the exercises), we have chosen to reproduce the original version. All pages of the original work are included in a professional photocopy-quality, 8-1/2-inch-by 11-inch edition, bound in a comb spiral binding. Also, we have reproduced the original cover artwork. When you have the complete original work in hand, it is easy to see and understand why this book proved instantly exciting to so many from the very first moment that Brain Technologies began to ship it.

"The best application of post-New Age strategies to management I've ever seen."—Dr. Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, Los Angeles

A welcome respite from other management books that urge us to think like samurais, Attila the Hun or members of the Prussian General Staff. . . . A blend of the latest findings in psychology, physics, sociology and business strategy."—Executive Challenge magazine

Available in French: Strategy of the Dolphin has been published as La Stratégie du Dauphin (ISBN 2-7619-1141-5), soft cover, by Les Éditions de l'Homme. To order, contact Les Messageries ADP, 955, rue Amherst, Montréal H2L 3K4 Quebec, Canada, or phone (514) 523-1182 or fax (514) 939-0406.

Available in German: Strategy of the Dolphin has been published as DelphinStrategien (ISBN 3-9806363-1-3), hard cover, by Verlag Gerhard Henrich. To order, phone 066757 / 919780, fax 06657 / 919776 or write to Verlag Gerhard Henrich, Wadbergstr. 13, 36145 Langenbieber, Germany.

Available in Greek: Strategy of the Dolphin has been published in Greek (ISBN 960-236-590-0) by Livani Publishing Organization S.A., Solonos Str.106 80, GR-Athens, Greece, phone 3600398 and fax 3617791.

Available in Hungarian: Strategy of the Dolphin has been published as Delfinstratégia (ISBN 963-7959-41-6)by Agykontroll Kft, Budapest.

Available in Portuguese:  Strategy of the Dolphin has been published as A Estratêgia do Golfinho, soft cover, by Editoria Cultrix, Editora Pensamento-Cultrix Ltda - Rua Dr. Mário Vicente, 368 São Paulo - SP - BRASIL.

Available in Spanish: Strategy of the Dolphin has been published as La estrategia del delfin (ISBN 84-234-1056-0), hard cover, by Ediciones Deusto S.A. To order, contact Servicio de Promoción, phone (94) 425 15 25 or fax (94) 425 15 30 or write to Alameda de Recalde, 27, 48009 Bilbao, Spain.

Excerpts from Strategy of the Dolphin

The passages that follow are from the introduction to SOD and from Chapter 1 of the book. They expound the authors' beliefs that dealing successfully with the unique challenges of the Information Age requires more than merely a bit of tinkering with one's personal skills kit:

2 very old strategies, one very new one . . . 

      For at least forty thousand years, and probably much longer, people, their families, and their organizations, commercial and social alike, have typically pursued two kinds of strategies for coping with the world. 
     The strategy of the carp.
     And the strategy of the shark. 
     This book is about a powerful new strategy: one that has sprung full blown of late from a brain that understands that the world has changed and therefore so must we. What must change is the quality and quantity of our awareness of complexity and our skills and comfort level in working with it.
     In their domination of human history, the carp and shark strategies of information processing have posted severe limitations on what humans can notice and how much freedom they will be permitted in response to a changing world. 
     Persons who utilize only the strategy of the carp suffer from a blinding hypnosis--an inability to acknowledge and accept as real very crucial aspects of the world at large. And people who are habituated to the strategy of the shark are addicts. Their addictions and compulsions doom them to be perennial "bulls in the china closets"—or worse—of our societies, organizations, and families.

It took a global event to signal just how much has changed . . . 

      The strategy of the dolphin requires that we think about how we think. This raises the human coping and change capabilities available by an order of magnitude. With a twist of international and the mental and emotional kaleidoscope, the dolphin (human variety) changes the nature, the rules, perhaps even the playing surface and the players themselves. Dolphins enjoy, exploit, explore, and experience to the fullest of their faculties the ability of the integrated, highly social (internally), fully involved human brain to second-guess itself and other brains in advance. The result is often an ocean of ideas. A maelstrom of possibilities. An awakening of potential. A suddenly visible way out of the shark pool so stunning that it is equal to the mental equal to a punch in the solar plexus.
     You might have thought that the dawning of the Atomic Age signaled the need for a drastic new thought process for managing human affairs. But that watershed event wasn't quite drastic enough. Instead, it required something like the oil embargo—a global event—to etch indelibly on our minds that we had crossed a Rubicon so momentous that the strategies of the carp and the shark were obsolete when you are managing and maneuvering on the cutting edges of change. So the world that has made this kind of thinking so necessary and appealing dates realistically only from the early 1970s.
      Our hope in writing Strategy of the Dolphin is that such an effort can help you avoid, regularly and with a minimum of effort, the core entrapments both of the strategy of the carp and the strategy of the shark: the maddening ability of contemporary brains to characteristically interpret their behavior as successful even if it leads eventually and inevitably to failure.

Prediction: 'Dolphins' are destined to be the participants of choice . . . 

      The ease with which categories of individuals and their organizations can achieve "dolphinization" will vary. It is obvious that some will have to contend with "natural barriers of the soul" to make it happen. 
      For example, users of our traditional authoritarian belief systems—and that includes most of our corporations and other bureaucracies—are going to be challenged to the hilt by the idea of empowering a new dimension of personal abundance. 
     To cite another example, "New Age" thinkers for all their exciting potential, must summon the courage to confront yet another truth about themselves: that they are closer than ever to a quantum jump in personal power but are still leaving it unappropriated and unappreciated and in doing so are still personally deprived and diminished. And everyone who aspires to be a winner in the 1990s and beyond must take seriously the overriding theme that underlies Strategy of the Dolphin, the book and the power: to succeed in the kind of world that is preshadowing the 21st Century, you must develop a new kind of mind.
      We would argue that for us humans, the "strategy of the dolphin" is the first truly new system for winning in almost half a century. During that 50 years, approaches to success have offered little more than a variation on one basic theme: think positively. Because there are many other ways to think and other ways you need to think in a world with a lot of changes going on—and a lot of challenges to work through—we want to replace that venerable but aging idea with a better one: think powerfully.
      But in a way that helps everyone get his or her needs met.
      And helps everyone succeed to the fullest range of his or her personal competencies.
      And makes this world a better place.
      That's going to require a new kind of player. With a new kind of mind. Those individuals and those organizations willing to develop that kind of mind are going to be the participants of choice in a new kind of game. And the people and organizations making it possible for all of us to take home the marbles when the world is changing rapidly.

Dolphins are what dolphins do . . . 

      The strategy of the dolphin is a diamond-bit-ended search for what works. For what makes sense. For what will get the job done, get our goals met, and get our future delivered with some credible assurance that the planet, the race, and as many other species as we can bring along will survive and, if possible, thrive.
      The strategy of the dolphin has a way of spooking other people's sacred cows.
      Dolphins don't give in or give up easily until it makes a difference. Then they are capable of surrender.
      Dolphins are not very ideological, but if it matters, they can be intensely political.
      Dolphins are unyielding on principle unless the principle no longer makes any sense.
      Dolphins like to win. But they don't need for you to lose unless you insist on it.
      Dolphins tell the truth and thus avoid wasting time, energy, and resources on useless, unproductive drama.
     Dolphins have a vision of the way they want the corporation, the organization, the world to be—but they aren't kamikazes about it.
     Dolphins almost always act on "the big picture," but they are also capable of focusing on the smallest detail. Dolphins are quick to retaliate if the situation calls for it, but they'll instantly forgive you, knowing that a grudge is an artificial and ultimately insupportable barrier in a fluid, creative universe.
      Dolphins make superb managers and leaders, and in a world where they are putting their superior strategic and tactical thinking capabilities to work, they are destined to keep carps and sharks increasingly off balance and disadvantaged when challenged.

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