THE WORLD'S MOST UNIQUELY PRODUCTIVE PERSONALITY PROFILES. INCREASE THE POWER!
On the Personal Frontiers of Profit and Performance from a Total Brain Perspective
When initially published in the mid-1980s, Dudley Lynch's Your High-Performance Business Brain (out of print) was considered one of those rare, readable books capable of forging connections between the cognitive sciences and the practices of business.
Many readers (including members of MacMillan's Business Book Club) perused its pages at about the same time they were taking their fledging steps into personal computing.
Back then, most PCs were based either on Intel's 8088 or 80286 central processing chip. At best, their owners had a mere 29,000 transistors—switches—to play with.
By the mid-1990s, Intel's best chips had more than three million transistors each. And with the arrival of each new computer generation since then, this number has grown and grown. Today's Intel Celeron processors have 19 million transistors, and the company has predicted that by 2005, its chips will have 350 million transistors each. With each new generation of chips, new ways to apply new knowledge of how the human "central processing unit"—the brain—works to the challenges of an emerging global business environment have appeared.
In this extensive revision of his original work, Lynch, ever the "eclectic thinker," goes nautical. He ties his ideas on the business brain to his writings and models on business and change—to the Dolphin Strategy, as it has come to be known throughout the international business world. That explains the new title: Your Dolphin High-Performance Business Brain.
The outcome is a business book for the new century and the new millennium, with dozens of new graphics and charts, an inviting new "browse-able" format, and a wealth of new quotes and examples. It explains as never before the intimate, powerful connections between good business thinking and good business results.
Table of contents
More with less: Learning to play an abundant game
Mapping the mind of a whole-brained winner
The 'bundled' brain: Activating your built-in potential
A rewired brain: Advancing beyond Maslow's ceiling
Doing business & enjoying the view from Einstein's office
Practicing abundance: How to engage & use the dolphin mind
Solving the problems at the center of the mind's 'black hole'
Influencing and changing the innermost world within you
Available in German: Your Dolphin High-Performance Business Brain has been published in hard cover by Rudolf Haufe Verlag as DelphinDenken: Gewinn mit Gehirn. (ISBN 3-448-03318-9)
"This work is truly more than 'world class'—it's in a class by itself: the most powerful book you will ever read." —Dr. Thomas E. MacKenzie, The Plymouth-Canton Educational Park, Canton, MI
Soft Cover (plastic spiral binder). 257 pages. 8 1/2 by 11 inch format. ISBN 0-945822-04-9.
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